Tiendas B2B: La Mina de Oro del E-commerce

B2B Stores: The Gold Mine of E-commerce

Before I can tell you all the advantages of this type of store, you will surely ask yourself: What is a B2B store? A B2B store refers to the type of business that sells to other businesses (as its name in English says, Business to Business). For example: a box business that sells its product to an e-commerce business to send its products by parcel. These types of stores help to capitalize on another type of market on a much larger scale and using a fraction of the resources that would be needed to open a traditional sales channel.

A B2B store is not only for physical products, it can also be used to sell services to other companies. If you are an accountant, consultant, speaker, instructor, all your services can also be sold online to a larger audience.

In Mexico, electronic commerce has grown exponentially in the last two years, according to AMVO, it has grown 43.5% in 2019 and since the pandemic it has grown by an impressive 200%.

Unlike a store that sells direct to the consumer, a B2B customer has much more purchasing power, therefore it is easier to be able to sell in the long term while adding value to their production chain. Of course, not everything is rosy, developing a B2B store for a business is much more complex than a conventional online store, since different factors are handled, such as: credit days, preferential prices, different shipping methods, billing electronics, integration with branches or distributors, complex inventory systems, among many other things. If you plan to make an online sales channel for your business, make sure you do it with someone who has experience in the subject.

In Mexico, electronic commerce has grown exponentially in the last two years, according to AMVO, it has grown 43.5% in 2019 and since the pandemic it has grown by an impressive 200%, this indicates that it is only a matter of time for businesses that sell to other businesses start selling online simply for one simple reason: convenience.

On the one hand, selling online cuts out intermediaries, so you can always offer the best value to your customers. Better prices, better shopping experience, better delivery times, all these are incentives for a customer to stay with you for life. On the other hand, as a business you can sell on credit and collect cash using the client's bank as an intermediary. You don't have to wait for the customer to come to you. Through Pixels connected to your store, you can better segment your ideal client based on their behavior with your publications and your store, this allows you to have a better use of resources when you want to run paid campaigns for your products. In addition, you will not be limited to selling in the location where you are, with your online store you can sell nationally or internationally without any problem.

As you can see, e-commerce is for all businesses, it's not just for selling clothes, electronics, and consumer goods. The advantages are endless, and if lately you have been looking to reinvent your business or increase your sales, a B2B store may be what you are looking for. In difficult times there are always new opportunities, and with a relatively small investment, you can capitalize on those new market niches. It's all a matter of seeing things from another perspective, using the experience you already have in the market. You can see it as a calculated risk, which at the end of the day may be what charges your business to the top.

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