Del Viejón has its store based on Shopify, the best platform to sell online. It is fully equipped with its own card payment processor, business PayPal account, Oxxo Pay, and SPEI. It offers its clients to issue stamped CFDI's from their checkout process for their fiscal processes. In addition, it has a fully integrated distribution channel with international coverage. It has a blog and newsletter for advertising campaigns, and allows its customers to create accounts for future purchases. It is truly a B2B channel for a market where they had no presence.